Last night history (of sorts) was made in the US when Dunkin Donuts showed a 5 second Vine film in place of the usual static image during the Monday Night Football show on ESPN. Generally brands just show an image for 5 seconds.
The Vine showed a re-creation of action using Dunkin Donut cups as players.
Full info here
Earlier - The movie Stoker made a TV ad out of animated gifs
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