Friday, September 06, 2013

'How-To' Videos

Video is eating the world, as the saying goes.  Video is one of the most popular things that people do online, over 100 hours are uploaded to YouTube every minute (& YouTube is only eight years old), and so on.

Companies are now using short videos as ways of communicating things they would have done in text previously, and completely beyond traditional advertising.  We've seen great examples of this from Lowe's...

& from NatWest...

& I'm sure this will grow.  Look at the sort of content that LifeHacker is now putting up on YouTube -

This one on how to pack a suitcase

& also this life-changing (I'm nearly serious) video on how to eat a chicken wing.

I think that this could soon be a new land-grab; something that the smartest brands will want to own.

Update - this from ASOS

& this from Samsung - not really 'how to' but a long product demo

Oreos have also got some nice ones, for example

'6 Fruits You're Eating Wrong'

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