Monday, September 30, 2013

Uses of Apple iBeacons

iBeacons are (potentially) Apple's secret weapon in the retail war.  They use Bluetooth to communicate from a fixed point to iPhones.

Below are some examples that were demoed by Major League Baseball (MLB) last week, to show how they might work in a sports stadium.

According to the description iBeacons could replace how people are currently using NFC (or not using it), and also augmented reality.

"MLB demonstrated the new technology on Thursday at the New York Mets' Citi Field, showing off several potential applications. Fans who purchase their tickets from MLB could have the tickets' barcode automatically displayed on their device as they approach the gate, for example, alongside a map of their seat location. Those who visit a concession stand might be given a virtual "point card," while fans shopping for merchandise can be served coupons upon entering the team store. 

Since the features can be customized for each team and each ballpark, they can also be used to turn the stadium into a sort of "living museum" — part of Thursday's demonstration had the app play a video about the history of the Mets' iconic home run apple when standing near the statue."

More updates as I find more examples.

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