McDonalds #MightyWings campaign across different platforms

I'm sure this must have been done before, but the McDonalds #MightyWings campaign is a good example of a campaign running across multiple digital platforms, including Twitter, Facebook, Instagram & YouTube.

The story is that someone has stolen a box of #MightyWings - but who..?

Examples:

YouTube



Twitter

Do you think @Kaepernick7 has the #MightyWings? Let’s hear his side of the story… find out who has the wings on 10/6! http://t.co/PLdyK54FbL
— McDonald's (@McDonalds) September 27, 2013

Facebook

Here

Instagram



More on the campaign here