Gillette uses Tinder to show that women like well-groomed men

Gillette has done some research with Tinder to show that women prefer men with well-groomed facial hair over more unkempt ones.

(This has been done before - anti-smoking charity ASH did a similar thing last year to show that smoking is a turn-off)

Tinder was able to analyse 100,000 men's profiles, first taking ones with 'hairy, unshaven photos' and then ones with 'well groomed' ones, and found out that well groomed men got 37% more matches.

See the full site ShaveTest here - with lots of shareable images.

I'd love to know if money changed hands for this trial!  I also think it's interesting that Tinder are mining their data for things like this, in a way pioneered by OK Cupid - Tinder is also owned by IAC.