Virtual Reality is all the rage in some circles, with Oculus Rift finally coming out at the end of this month (it's fully sold out as far as I know), but for me the real sign that it's taking off is that mass market brands are getting involved, with their own versions of 'Oculus Thrift', the Google Cardboard.
Google Cardboard costs only about £10, and uses your existing phone but with special VR apps. The experience isn't as good as Oculus Rift, but whenever I've shown it to friends at my home they've immediately gone to Amazon on their phones and bought one.
Last month I saw that Coca Cola was using multi-pack packaging in different ways to make virtual reality viewers -
Earlier this week McDonalds unveiled a video of a viewer made from a Happy Meal box - called, appropriately, Happy Goggles.
More examples as I find them (but you have to admit that both Coke and McDonalds doing something very similar is a great endorsement!)
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