Friday, February 03, 2012

National Sweater Day

A very entertaining campaign by WWF and Loblaw in Canada.  The aim is to make people wear their sweaters on 9th February, and turn their heating down, thereby helping the planet.

Go to the site here, and you can book one of the many grannies to call you or a friend on the day.  (Grannies are supposedly the ones who give the sweaters at Christmas time)

A good, actionable campaign!

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