Monday, February 20, 2012

Paid Owned Earned by Nick Burcher

Nick Burcher, head of Social Media & Digital Innovation at ZenithOptimedia Worldwide (& a friend) has published his first book, Paid Owned Earned.  It looks at the development of digital marketing through the concept of:

Paid - media you pay for, for example advertising and search
Owned - media that is owned by brands, for example their sites and presence in social channels
Earned - what other people say about you, voluntarily, for example in passing along virals, or making product recommendations.

It's a great idea for a book - and hopefully it'll become a set text for marketing in 2012.  There's also a dedicated blog to support it, and provide new examples; this is the sort of book that's potentially out of date before it's published!

You can buy it here.  If you need any more convincing, here's an extract:

Paid Owned Earned by Nick Burcher

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