Viddy is an app which lets you upload short video clips, and is being touted as possibly the next big thing. As an endorsement Mark Zuckerberg is using it, which suggests it could grow very quickly. As with Instagram it's all about mobile.
What's so appealing about these new platforms is that you don't have to get that many million people using, it, as long as what is produced can be shared through major platforms like Facebook and Twitter. It seems to take ages to load at the moment, which suggests that they're seeing lots more traffic than they were expecting.
See more on Viddy here, including popular recent videos
Oh - and Disney used it for The Muppets
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