Nike have come out with their summer football ads, featuring many of the players they sponsor. Two years ago we had the 'Rooney/Beard, Ronaldo/Simpsons' ad, with lots of additional content; this year we have this epic, with lots of 'tunnels' to find.
Tunnels are clickable links within the film. There are 9 in total, which you can click through to when you watch on YouTube.
This is just one example - a playable Sonic game:
Another is this film with Mario Balotelli getting a haircut, which has been uploaded by Nike as a stand alone film.
From that you can click through to Facebook to give yourself a classic footballer haircut.
You can see people watching the video time and again to try to find them all.
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