Tuesday, May 01, 2012

Nike+ Points Auction

Great stuff from Nike in Mexico, and a very natural extension to Nike+.

Runners who are registered with Nike+ can bid the miles that they've run on a special auction site.  The more you've run, the more you can bid.

From what I can understand from the film only one item is up for auction at any time - once that has been bought, another item comes up.  Items include watches and shoes.

Via Adverblog

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