Dior make great use of digital media. Previously they've done things like this with Guy Richie, and this with David Lynch; their latest uses Enjoy The Silence by Depeche Mode, and has had 17m views in a week.
Full 4 minute version on the Dior site or here on YouTube
It's a great track, and Depeche Mode are infeasibly huge, especially in Eastern Europe. If you ever get the chance watch Jeremy Deller's film 'Our Hobby is Depeche Mode' which looks at the lives of passionate Depeche fans, largely from the old Soviet Union.
Extract below - a fan version of the original video for Enjoy The Silence:
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