Monday, April 15, 2013

MTV uses Instagram voting at the 2013 Movie Awards

MTV allowed people to vote through Instagram for the Best Hero category last night.

Hashtags were published - #votehulk #voteironman #votebatman #votesnowwhite #votebilbo #votecatwoman - and fans voted by uploading pics using only one hashtag at a time.

Very smart, and lots of fun because it allowed people to be creative.  It looks like it worked, too, with 1,637,179 votes cast for the winner #votebilbo and 1,532,571 for the runner up #votesnowwhite (example below)

You can still see lots of the pics here

More on the story here

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