Barbour's 100 Days of Summer

100 Days of Summer is a series of posts on the Barbour tumblr, just over half way through, under different themes, like:

#BarbourPocket

#ShouldHaveWornaBarbour

#DaysoutwithDog

#WeirdandWonderful

#Barbour AlFresco

It's a good content strategy, and in many cases people are encouraged to upload their own to add to the content being added by the team.