Tuesday, July 30, 2013

Katy Perry knows how to sell an album

I think it says lots about comms strategy that Kary Perry is using a physical photogenic object to announce her new album.

Yesterday she tweeted:

People love a retweet!

This is the #PRISM truck, as tweeted by fellow musician & celeb Adam Lambert:

& another sighting, RT-ed by Katy Perry:

Here are some pics on Instagram tagged #PRISM

It's an example of how marketers are using photogenic objects and photo opportunities to get their messages spread, in the age where everyone has a camera in their pocket - see my earlier blog post here about optimising for Instagram, and this one about photo opportunities

Also, compare this with how Lady Gaga announced Born This Way in 2011 - just a picture of herself for others to share

Update - a day later it's getting parodied, which I think adds to it:


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