Katy Perry knows how to sell an album

I think it says lots about comms strategy that Kary Perry is using a physical photogenic object to announce her new album.

Yesterday she tweeted:

Find the #PRISM semi, take a picture and I'll RT you. Don't worry, Los Angeles is just the first stop on the map.
— Katy Perry (@katyperry) July 30, 2013

People love a retweet!

This is the #PRISM truck, as tweeted by fellow musician & celeb Adam Lambert:

Yes @katyperry this is crazy!! Love it! pic.twitter.com/Muuj3j4awO
— Adam Lambert (@adamlambert) July 29, 2013

& another sighting, RT-ed by Katy Perry:

And here you go! “@NayV: @katyperry I am so excited for #PRISM here you go!!! I see you :) follow back? pic.twitter.com/faDSh2pYiq”
— Katy Perry (@katyperry) July 30, 2013

Here are some pics on Instagram tagged #PRISM

It's an example of how marketers are using photogenic objects and photo opportunities to get their messages spread, in the age where everyone has a camera in their pocket - see my earlier blog post here about optimising for Instagram, and this one about photo opportunities

Also, compare this with how Lady Gaga announced Born This Way in 2011 - just a picture of herself for others to share

Update - a day later it's getting parodied, which I think adds to it:

Katy Perry Prism lorry spotted winning Grand National pic.twitter.com/NZccG8e0UV
— Popjustice (@Popjustice) July 31, 2013

&

Katy Perry Prism lorry spotted in Wales pic.twitter.com/Kp8QZ0k8in
— Popjustice (@Popjustice) July 31, 2013