Brands playing around on Twitter

I love this example of brands playing around on Twitter.

It starts with Innocent posting this picture of a dog

(No) dogs allowed pic.twitter.com/i8c4GDRcog
— innocent drinks (@innocentdrinks) July 10, 2013

O2 then tweets a reply, incorporating their promoted hashtag for the day

@innocentdrinks This is actually a cat dressed up as a dog showing everyone how to #bemoredog ;)
— O2 in the UK (@O2) July 10, 2013

Innocent replies

@O2 is this a fox? Is this a dog? Is this a fox trying to #bemoredog? pic.twitter.com/s9BlxAjDdm
— innocent drinks (@innocentdrinks) July 10, 2013

& Tango also gets involved

@innocentdrinks @O2 Here is a dog dressed as a dinosaur. YOU'RE WELCOME. pic.twitter.com/obq8tp4Ta6
— Tango (@DrinkTango) July 10, 2013

To which O2 said...

@DrinkTango Thank you! Do you have one of a dinosaur dressed as a dog?
— O2 in the UK (@O2) July 10, 2013

& Tango replied...

@O2 No, but here is a horse dressed as a stegosaurus #bemoredinosaur pic.twitter.com/8I6Vv5Khdo
— Tango (@DrinkTango) July 10, 2013

& so Innocent said...

@DrinkTango @O2 we see your one dog dressed as a dinosaur and raise you Jurassic Pug pic.twitter.com/ZoSEOAWBaT
— innocent drinks (@innocentdrinks) July 10, 2013

& then Betfair got involved...

@innocentdrinks @DrinkTango @O2 thank you, and good night. pic.twitter.com/SSwv3jnTrL
— Betfair (@Betfair) July 10, 2013

[Enough! This went on for quite a long time...]