Honda uses Rebecca Black in 'response' Vines

There seems to be a trend for brands hijacking conversations...  See this recent post, but also what Honda are currently doing in the US, stepping into conversations with some bizarre Vines.

This one features Rebecca 'Friday' Black

Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack! http://t.co/SYKywDClZ5 #wantnewcar
— Honda (@Honda) July 15, 2013

But this one is a reply to someone who only has 4 followers.

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: http://t.co/Tw83GrkWpX #WantNewCar
— Honda (@Honda) July 15, 2013

Good idea, but I think they should do more work on deciding who to engage with.

More at AdWeek