Tuesday, July 16, 2013

Honda uses Rebecca Black in 'response' Vines

There seems to be a trend for brands hijacking conversations...  See this recent post, but also what Honda are currently doing in the US, stepping into conversations with some bizarre Vines.

This one features Rebecca 'Friday' Black

But this one is a reply to someone who only has 4 followers.

Good idea, but I think they should do more work on deciding who to engage with.

More at AdWeek

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