Burberry, always very innovative in their media use, have created a special way of interacting with their Autumn Winter 2014 runway collection at Lndon Fashion Week:
Because WeChat is a messaging app, not a social network, it's very tailored to the individual. Burberry's connections on WeChat can send them a message, and get personalised clips and content in return. It's an automated process, and shows the sorts of things that you can do through messaging that are different to what you would do with social networks.
Full story here (ignore the bit where they describe WeChat as 'a mobile-based social network)
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