This is an excellent innovation from Google - its Local Search cards (mobile only, I think) now shows the most popular times for the day you are searching. It's presumably quite easy to do, if Google can track historic visits), and give you some very practical information if you want to avoid busy times.
From Google's blog here is info on The Louvre
& from my phone, here is info on the British Museum
It only seems to be for very popular attractions at the moment - I tried a restaurant and Selfridges without finding a search card - but it's a great innovation.
More info here
Thursday, July 30, 2015
Monday, July 13, 2015
MUJI To GO - A story told with products
Muji has created a story told through products. It starts with people packing for a journey, then follows them to their destination, and then shows why they travelled.
Short clips exist on their website here and also on Instagram.
Short clips exist on their website here and also on Instagram.
The complete film is hereA video posted by MUJI無印良品 (@muji_global) on
Friday, July 10, 2015
Scan a Dorito
There are lots of brands who let you scan a code or a logo to win a prize or 'unlock content' like videos, but this is the first one I've seen where you scan the actual product.
Doritos are letting you scan a new 3D Bacon Ranch snack to watch exclusive videos on your phones.
As image recognition get better I expect we'll see more of these - it's easier to recognise a logo than a product, but now we may see a space to scanning biscuits, chocolate bars and more.
More here
Wednesday, July 08, 2015
Publishers vs Ad Blockers
Ad blockers are big news. It's said that anything from 15 to 39% of UK internet users use ad blockers, and since they're viewing pages with no ads on them, publishers are losing lots of money as a result.
Publishers can tell if someone is using an ad blocker, and some are starting to put up notices on the site asking people - with varying levels of politeness - to turn them off.
danydanielrt.com
Lonely Planet
Expressen.se (What makes me Grumpy? It's that you use AdBlock - stop that!)
Forbes
The Guardian (very polite, very 'Guardian', at the bottom of the page)
Wired - Banner at the top ('Do us a solid? Me neither)
& also Channel 4 - which disables video playing for people with ad blockers
Washington Post - active from 10th September 2015
The Atlantic
Axel Springer's Bild.de - asks people to turn off ad blocker, or pay to access the site
The Mirror and The Telegraph test a similar policy
The NYT is starting to test blocking the blockers
I think we may see more people adopting Channel 4's approach - but then if people can get what you have elsewhere people will just choose to visit a different site.
Seen any other good examples? Let me know in the comments, or on Twitter - I'm @dancall
Publishers can tell if someone is using an ad blocker, and some are starting to put up notices on the site asking people - with varying levels of politeness - to turn them off.
danydanielrt.com
Lonely Planet
Expressen.se (What makes me Grumpy? It's that you use AdBlock - stop that!)
Forbes
The Guardian (very polite, very 'Guardian', at the bottom of the page)
Wired - Banner at the top ('Do us a solid? Me neither)
& also Channel 4 - which disables video playing for people with ad blockers
Washington Post - active from 10th September 2015
The Atlantic
Axel Springer's Bild.de - asks people to turn off ad blocker, or pay to access the site
The Mirror and The Telegraph test a similar policy
The NYT is starting to test blocking the blockers
I think we may see more people adopting Channel 4's approach - but then if people can get what you have elsewhere people will just choose to visit a different site.
Seen any other good examples? Let me know in the comments, or on Twitter - I'm @dancall
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