Monday, June 13, 2011

Creating Scarcity

One way to make something seem attractive is to make it more scarce.  If people think they might not be able to get it, they'll want it even more.

Luxury brands have done this for years, as have artists, and it's a major part of the business model for companies like Groupon and Teefury that offer things for one day only.

Now VW is doing it for the launch of the new Beetle - the first model to go on sale is this very attractive looking Black Turbo launch edition.  Only 600 are available.

Expect a press release very soon to say that all have been sold.

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