Thursday, June 09, 2011

Selling Super 8 on Twitter

The new Steven Spielberg & JJ Abrams film Super 8 opens this week in the US.

Interestingly Twitter has been the focus of the marketing this week.

Yesterday they bought the trending topic #Super8Secret to promote some special free advanced screenings.

The url linked through to this site:

Input the password MINT and you got to this page:

There were only a few screenings, and the places were snapped up very quickly.

Then the official account started tweeting this message:

The url directed people to this site to buy tickets to screenings in over 300 cinemas across the US.

It's a pretty good way of creating a buzz.  Oh - and it shows the role Twitter is playing now.  4 years ago this would have been done through MySpace...

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