The more tweets the hashtag gets, the more the map zooms in, until it reveals the location. Then, the first person to get to the location and tweet with the hashtag will get the tickets.
As you can see from the screen graphic, they are currently seeing about between 1,500 and 2,500 tweets per hour.
Full info here
Update - as a keen-eyed reader has pointed out, this is very similar to the game for VW Fox in Brazil, back in 2011
2 comments:
Dan, this is similar to the fox at planetaterra promotion in brazil from a year ago. I think you had covered it on your blog.
Very well spotted - I'd forgotten that. ;-) I'll update with a link.
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