Nikon's "The Chase, Powered by Ashton Kutcher" from Nikon SXSW on Vimeo.
Starting tomorrow, if you're at SXSW (which I'm not...) you can play this interactive treasure hunt to win tickets to go to an exclusive Nikon event, and win some free stuff.
To get involved follow AplusK, Nikon USA, Ashton on Facebook, and Nikon USA on Foursquare. It will use the hashtag #SXSWNikon
It looks like it could be fun, and follow the gaming mechanics of either Jimmy Choo, or VW Fox (see posts on both of these here and here).
Well done by Nikon for getting Ashton Kutcher involved - he's pretty credible within the tech community, having been involved in the VOIP company Ooma, and also investing in Flipboard.
Update - Monday 14th - it looks like it was a bit of a 'Catch Me If You Can' - AK posted the following tweets with pictures; people had to guess where he was, then go there and check in.
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