Excellent case study on a location-specific twitter game / campaign for Volkswagen in Sao Paulo.
The Fox is a car aimed at young people, so they organised a treasure hunt to win tickets for the PlanetaTerra festival; the more tweets, the more they revealed about the hidden tickets.
It's a great example of using twitter as a technology and mechanism, rather than a media owner.
Tipping my hat to m'colleague Andy Kinsella
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